Celebrating 20 Years as Second Generation Owners

Bud Miller, Mike Miller, Deb Miller, Jessica Miller August 2016

In November 1997, Michael and Deb Miller had just started their family in Los Angeles. At that time Michael’s father, Bud Miller, was considering retirement after 46 years in business as the owner of Miller’s Diamond Jewelry, and Michael and Deb agreed to move back to Mansfield to help liquidate the business.

“After working in the store alongside his father for a couple of months, Mike realized how much he enjoyed working in the business. Mike and Bud began talks about Mike purchasing the business, and shortly thereafter the sale was concluded. It gave both if us great joy to assist his father in his goal to retire, and carry on the family business,” reflects Deb Miller.

Two decades later, the Miller family is still proudly at the helm of Miller’s Diamond Jewelry, a family-owned jewelry store that has thrived for 66 years in Mansfield because of their quality products and expert jewelers.

“Running a family business in Mansfield has allowed us to both be very present parents, something not possible for us in the NYC or LA areas,” share the Millers, whose son Kyle and daughter Jessica are now both in college.

The past two decades have not been without changes to the store. In 2005, the Millers decided to relocate the business from its original location on the square in Downtown Mansfield to the Appleseed Center in 2005. Mike Miller is also known for his role as President and CEO of the Renaissance Performing Arts Association. Today, he splits his time between the two positions and Deb manages the day-to-day operations of the store.

“Like Mike, it didn’t take long for me to realize how enjoyable it was to be in the business, and how important was the services we provide the community,” shares Deb Miller.

When asked about the highlights of twenty years of small business ownership in Mansfield, both Mike and Deb Miller warmly reflected on the patronage of the local customers, saying, “We regularly see customers who purchased jewelry 20 years ago or more. The quality pieces they purchased are still providing them joy these many years later, or are being passed down for generations. So often our customers say they wouldn’t shop anywhere else, for the quality, service, and sense of belonging to our ‘Miller Family’ they have, and continue to receive, throughout the generations.”

The Millers attest their customer loyalty to their business’ commitment to quality since its inception. “Every week we see people who purchased items elsewhere, at chain store or online, for example, and the pieces were constructed poorly, repaired poorly, or misrepresented. The most common thing we hear from them is ‘I should have gone to Millers!’ And we’re glad when they do.”

The Impact of Shopping Locally

The Impact of Shopping Locally

For 65 years, our business has been locally-owned and operated. As small business owners, we are committed to continuing to invest in our community and in small businesses, and we live that value out by prioritizing the use of vendors based in Ohio, some even right in our town, and through offering a wide array of merchandise made in the United States.

When you give your business to an online retailer or a chain store, only a fraction of your purchase, if that, is retained in your local economy. Your schools, your parks, your local businesses all suffer – and ultimately so do you. In the end, it actually costs you much more to maybe save a few dollars.

When we talk about being job creators, ultimately we want to see that happen right here in Mansfield. When your dollars are retained in the community, small businesses are able to hire the help they need and invest more in other businesses, creating sustainable jobs right here in our community where we need them most. Moreover, when the local economy is thriving, a community can grow and far more jobs are created.

One of the best things about shopping locally, in our opinion, is the relationships we get to form each day with our customers. We have customers who have been married for half a century who still come into the store to celebrate their anniversaries, even after buying their wedding set with us over fifty years ago! The chatbot on your favorite online retailer can never replace the friendly face who knows your taste, knows your story, and cares about finding you the right item – not just the item with the highest profit margin.

At Miller’s, because we are an independent jeweler, we have the ability to offer a unique array of merchandise. There isn’t a corporate office telling us what we can and can’t carry – our staff works with our clients to find merchandise that will excite them and appeal to their unique tastes.

We consider it our greatest honor to help our community choose beautiful and high quality jewelry, watches, and gifts. Thank you for shopping locally!